Insights

Ideas worth using.

Featured work and articles from Matthew Hosey on brand, creativity, leadership, industrial marketing, and doing work people remember.

Featured Work

BCQ Integration Services

A distinctive identity and focused website that make complex security expertise clear—and the next conversation easy.

View project →
Featured Work

Big Cheese Stack Attack

An original sandwich-stacking arcade game, from character design and kitchen artwork to gameplay, animation, and sound.

View project →
Featured Work

GETITGIRL Cosmetics

A complete cosmetics brand built across identity, packaging, ecommerce, campaigns, social media, video, and apparel.

View project →
Featured Work

Bearfoot

Creative support across social campaigns, apparel graphics, gift cards, seasonal content, and customer rewards.

View project →
Featured Work

Ancestral Supplements

Bold social creative built around product purity and the brand’s nose-to-tail philosophy.

View project →
Featured Work

Hunter Ave Barber Shop

A logo that makes the shop’s distinctive promise clear: sharp cuts and a cold beer.

View project →
Featured Work

PawTAGS

A playful pet brand built across ecommerce, campaigns, products, and community support.

View project →
Featured Work

Pizza Pazza

Full brand creation for an urban, modern, playful pizza joint with a mystical streak.

View project →
Article

Brand vs. Performance Is a Dumb Fight.

Brand should make performance work better. Performance should prove brand is doing its job.

Read article →
Article

Why Most Industrial Manufacturers Waste Their Marketing Budget.

Most industrial manufacturers do not have a marketing problem. They have a systems problem.

Read article →
Article

Stop Trying to Go Viral. Start Being Useful.

The best marketing is not built for virality. It is built for usefulness.

Read article →
Article

Creativity Is Dead. Long Live Creativity.

When algorithms produce echoes of echoes, truly original work cuts through.

Read article →
Article

Reassurance in the Creative Chaos.

Why reaching out to other marketers can turn creative isolation into momentum.

Read article →
Article

The Power of Understanding Your Audience.

Why great marketing depends more on psychology and people than tools.

Read article →
Article

Embracing the Lasso Way.

Transformative leadership lessons from Ted Lasso.

Read article →
Article

Rising from the Monday Blues.

A reminder that even marketers have off days, and that is okay.

Read article →
Call or TextStart a Project