Featured Work
GETITGIRL Cosmetics
A complete brand and marketing system for a cosmetics company that needed to look bold, modern, and ready to sell.
The brief
Build the whole brand, not just the lipstick.
GETITGIRL Cosmetics needed a bold, modern, responsibly made, product-focused brand that could sell lipsticks, lip liners, and apparel without blending into the category.
I handled the complete branding and marketing system. That included the identity, graphic design, packaging, ecommerce website, campaign concepts, social media images and videos, gift cards, and apparel graphics.
The goal was simple: make every customer touchpoint feel confident, recognizable, and ready for the product to take center stage.
Packaging
A delivery box with its own point of view.
The black geometric pattern created a premium base. Bright magenta, direct language, and the lips mark made the unboxing feel unmistakably GETITGIRL.
Ecommerce website
From brand system to storefront.
The website carried the same high-contrast identity into a shopping experience built around product discovery, strong campaign imagery, and clear paths to purchase.
Website walkthrough loops from 00:10 to 00:36Campaigns and extensions
One voice across every launch.
The system could move from dramatic product storytelling to retail tools without losing the brand. Social graphics, video, gift cards, and product campaigns all felt connected.
The result
Built to sell. Ready to grow.
GETITGIRL became a complete customer-facing brand, not a collection of disconnected assets. The identity, packaging, website, social content, video, apparel, and retail pieces all supported the same bold promise and gave future products a clear place to live.