Big Cheese Brand Studio
Insights / Featured Work

Featured Work

A playful pet brand built across identity, ecommerce, social, products, and a foundation created to help shelters support animals in need.

ProjectFull brand development
ScopeIdentity, digital, campaigns, products
PurposeHelp pets get home
Jersey wearing a PawTAGS ID tag in a playful brand portrait
PawTAGS identity, gift cards, pet tag packaging, patterns, and campaign graphics
Brand system in action

The brand

One identity. Many ways to help pets.

PawTAGS grew beyond a logo into a connected brand world. The work included the visual identity, online store, social content, promotional campaigns, gift cards, physical products, and PawTAGS Foundation.

Bright blue, orange, and green gave every touchpoint an unmistakable energy. Playful type, paw marks, pets, and humor kept the system friendly while still giving the business enough structure to stretch across digital and physical products.

Digital in motion

Built to move, scroll, and sell.

Website experience
Social content

Gift cards

Useful, giftable, and still unmistakably PawTAGS.

The gift-card system turned everyday denominations into small brand moments, using pets, jokes, bold color, and a surprise Star Wars themed design.

Collection of PawTAGS virtual gift card designs
Orange PawTAGS fifteen dollar gift card featuring a dog
$15 gift card
Blue PawTAGS twenty five dollar gift card featuring a dog
$25 gift card
Black PawTAGS fifty dollar Star Wars themed gift card
$50 gift card

Product design

Patterns made to become products.

Original patterns became coordinated harness, leash, collar, and waste bag sets sold to extend and support the PawTAGS brand.

Lemon and leaves pattern
Lemon
Colorful zombie pattern
Zombie
Money and coins pattern
Money
Purple internet meme pattern
Meme
Paw print harness, leash, collar, and waste bag set
Core paw print collection
Money pattern harness, leash, collar, and waste bag set
Money collection
Zombie pattern harness, leash, collar, and waste bag set
Zombie collection
Meme pattern harness, leash, collar, and waste bag set
Meme collection
PawTAGS Foundation

Community impact

A brand built to give something back.

PawTAGS Foundation was created to help animal shelters across the United States raise money to feed animals, support rehoming, and track lost pets.

PawTAGS fundraising materials created with the Houston Humane Society
Houston Humane Society fundraising materials

Campaign extension

Serious value in the same playful voice.

Pawtection extended the brand into an insurance promotion without losing the humor, bright palette, or pet first personality that made PawTAGS recognizable.

Got Pawtection insurance promotion featuring dogs and cats
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