Featured Work
Bearfoot
Creative support that kept one rugged identity recognizable across social, apparel, gift cards, seasonal campaigns, and customer rewards.
My role
One identity. A lot of places to show up.
Bearfoot makes functional footwear built around flat, wide, flexible construction. The visual system had to feel just as grounded: rugged, practical, and full of personality.
I helped carry that established look into the everyday work that keeps a brand moving. My contribution included social media graphics, apparel concepts, gift cards, seasonal creative, product education, and rewards materials.
Clear credit: The Bearfoot logo and core identity were already established. I did not design the logo. My role was to extend the existing system into new customer touchpoints.
Apparel
The brand became something people could wear.
Each piece used the existing paw mark, outdoor character, and direct voice in a way that felt natural on clothing instead of copied from an ad.
Social and seasonal creative
Useful one day. Recognizable the next.
Product education, brand humor, and seasonal moments all needed different ideas. The through line was a consistent visual attitude, not a repeated template.
Customer experience
The small pieces still had to feel like Bearfoot.
Gift cards and rewards are functional tools, but they are also moments when a customer sees the brand up close. Both systems kept the rugged look without making the information harder to use.
The takeaway
A brand is more than its logo.
Bearfoot already had a recognizable mark. The work was making sure the rest of the experience lived up to it. Across campaigns, clothing, promotions, and customer tools, the same rugged personality stayed intact while each piece did a different job.